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Links to marketing and pricing organizations and recent strategy and pricing related articles, research notes and presentations

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Marketing and Pricing Organizations

The organizations below provide resources that can be useful in making marketing and pricing decisions:

  • American Marketing Association - The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. Its marketing journals include: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing and the Journal of Public Policy & Marketing.
  • INFORMS - The Institute for Operations Research and the Management Sciences is the largest professional society in the world for professionals in the field of operations research.  It was established in 1995 with the merger of the Operations Research Society of America (ORSA) and The Institute of Management Sciences (TIMS). Its journal publications include Marketing Science and Management Science.
  • Marketing Science Institute - The Marketing Science Institute is a learning organization dedicated to bridging the gap between marketing science theory and business practice. As a nonprofit institution, MSI financially supports academic research for the development of leading-edge marketing knowledge on topics of importance to business.
  • Professional Pricing Society - The Professional Pricing Society’s mission serves the community of pricing professionals and is committed to disseminating pricing expertise throughout the business world. They provide a multi-platform forum through which exceptionally talented and creative experts can exchange cutting edge pricing strategies, tactics and technology.
  • Society of Competitive Intelligence Professionals - SCIP is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. It provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence -- the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors.